It is hardly surprising to see a car at an auto show.
But when an SUV appears at fashion events, celebrity gatherings and the heart of a city’s nightlife, the story becomes something different. It is no longer simply about being an SUV.
In September 2026, the OMODA 7 SHS joined Vogue Fashion’s Night Out (VFNO) 2026 in Madrid, Spain, becoming part of an event that brought together fashion, beauty, music and urban culture.
Vogue España featured the OMODA 7 SHS in its coverage of VFNO 2026, highlighting its presence at the event, its dedicated display areas and its role in transporting invited guests to the Casa Vogue VIP area.
OMODA 7 SHS Enters Madrid’s Fashion Scene
VFNO 2026 took place in Madrid on September 17, bringing fashion, beauty, music and entertainment together across the city. The event featured live performances, beauty experiences and brand activations, creating an environment that was very different from a traditional automotive exhibition.
OMODA was one of the participating brands, with two dedicated spaces featuring the OMODA 7 SHS.
Visitors could get a closer look at the SUV while also experiencing beauty-focused activities, including a glam area where professional makeup artists created festival-inspired looks.
Bringing an SUV into a fashion and beauty environment may seem unusual at first. However, it reflects a broader shift in automotive marketing, where vehicles are increasingly presented as part of a lifestyle rather than simply as transportation.
Celebrity Guests Arrived in the OMODA 7 SHS
The OMODA 7 SHS was not simply displayed at VFNO 2026.
OMODA also used the vehicle to transport invited guests to Casa Vogue, the VIP area located at the Rosewood Villa Magna hotel.
Vogue España named several of the personalities who traveled in the OMODA 7 SHS, including Mirela Balic, Luna Berroa, Pino Montesdeoca and Catalina Sopelana, alongside other invited guests.
This gave the OMODA 7 SHS a more active role in the event.
Instead of simply sitting on a display stand, the SUV became part of the evening itself — taking guests through Madrid and into one of the event's exclusive VIP spaces.
For a new vehicle, this creates a different kind of connection between the car and the city. The OMODA 7 SHS becomes part of an actual experience rather than simply something visitors look at.
279 HP: The OMODA 7 SHS Is More Than a Style Statement
The fashion connection is only one part of the OMODA 7 SHS story.
According to Vogue España, the plug-in hybrid SUV combines a fifth-generation 1.5 TGDI DHE engine, a DHT hybrid transmission and an 18.4 kWh battery. The system produces a combined output of 279 hp.
The OMODA 7 SHS offers up to 92 km of electric range and more than 1,200 km of total range, with an official combined fuel consumption figure of 2.3 L/100 km.
This powertrain is designed to cover both everyday urban driving and longer journeys.
For drivers in European cities, a plug-in hybrid can provide the flexibility of electric driving for shorter trips while retaining the convenience of a hybrid powertrain for longer travel.
A High-Tech Cabin Designed Around the Passenger Experience
The interior of the OMODA 7 SHS also plays an important role in its lifestyle-focused image.
The cabin combines a digital instrument display with a large central infotainment screen, ambient lighting and technology designed around connectivity and entertainment.
Vogue España reports that the OMODA 7 SHS features up to 256-color ambient lighting, while its sliding central display provides a more flexible interaction experience for occupants. The vehicle also features a Qualcomm Snapdragon 8155 processor, 12 GB of memory, 128 GB of storage, intelligent voice control, app connectivity and a 540-degree panoramic view system.
These features reflect how expectations for modern SUVs are changing.
Buyers are increasingly looking beyond traditional performance figures. The atmosphere inside the cabin, digital technology, entertainment features and overall comfort can also influence the everyday driving experience.
In this sense, the modern SUV is becoming more like a mobile lifestyle space.
OMODA 7 SHS and the Rise of Car Meets Fashion
Madrid was not the first fashion event to feature the OMODA 7.
Earlier in 2026, OMODA 7 made its major UK cultural debut at London Fashion Week 2026, where OMODA served as Principal Partner. The OMODA 7 was introduced within a fashion and lifestyle environment, while OMODA also provided VIP transportation during the event.
The appearance at Madrid VFNO continues this connection between automotive design and contemporary culture.
Rather than communicating only through traditional automotive advertising, OMODA is placing the OMODA 7 in environments associated with fashion, creativity, entertainment and urban life.
The message is therefore not limited to:
“Here are the features of this SUV.”
It also becomes:
“This is the kind of lifestyle this SUV can be part of.”
Why Are Automotive Brands Moving Into Fashion Events?
The reason is relatively straightforward.
Traditional auto shows naturally attract people who are already interested in cars. Fashion and lifestyle events can reach a broader audience through culture, entertainment and social media.
At an event such as VFNO, a vehicle can appear alongside fashion, beauty, music and celebrity culture.
Its exterior can become part of the visual environment. Its interior can become an experience space. And when invited guests actually travel in the vehicle, the car becomes part of the event rather than simply part of its advertising.
For brands expanding into international markets, this creates additional opportunities to introduce vehicles in environments that consumers already recognize and engage with.
The OMODA 7 SHS fits naturally into this approach thanks to its distinctive exterior design and technology-focused interior.
From Automotive Product to Lifestyle
Viewed on its own, the VFNO appearance could simply be another brand activation.
But alongside OMODA's other international marketing activities, it forms part of a broader lifestyle-focused approach.
In February 2026, OMODA 7 made its London Fashion Week debut as part of OMODA UK's partnership with the British Fashion Council. The brand positioned the vehicle around its “Art in Motion” design philosophy, connecting automotive design with creativity, self-expression and contemporary urban culture.
The OMODA 7 SHS later returned to the fashion spotlight at Madrid's VFNO 2026.
Together, these events show how the model is being introduced not only through automotive specifications, but also through fashion, design and lifestyle experiences.
OMODA 7 SHS and the “Everything Is Essential” Philosophy
The OMODA 7's lifestyle-oriented marketing extends beyond fashion events.
The brand's “Everything Is Essential” campaign also uses highly visual creative concepts to present the OMODA 7 through a more contemporary, social-media-friendly format.
Instead of focusing exclusively on traditional automotive advertising, the campaign uses visual storytelling to communicate elements such as comfort, atmosphere and sensory experience.
This type of creative approach complements OMODA's presence at fashion events such as London Fashion Week and Madrid VFNO.
The result is a broader identity for the OMODA 7 — one that connects automotive design with contemporary culture and everyday lifestyle.
Final Thoughts
From London Fashion Week to Madrid's VFNO, the OMODA 7 SHS is increasingly appearing in spaces beyond the traditional automotive industry.
At VFNO 2026, the SUV became part of Madrid's fashion night, connecting automotive design with celebrities, beauty, music and urban culture.
Behind that lifestyle-focused image is a plug-in hybrid SUV with a 279 hp combined powertrain, up to 92 km of electric range, more than 1,200 km of total range and a technology-focused cabin.
The combination gives the OMODA 7 SHS two distinct sides.
One is the practical side of an electrified SUV designed for everyday driving.
The other is the lifestyle side, where design, technology and personal expression become part of the ownership experience.
As OMODA continues expanding across international markets, the connection between automotive design, fashion and modern lifestyle is becoming an increasingly visible part of the OMODA 7 story.
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